Kewpie Li Hsuan Wu

Named after her favourite fictional character and mayonnaise brand, Kewpie is a brand communication designer who currently based in London. She started working as graphic designer since 2008, eventually moved towards branding specialty. 

Kewpie has worked internationally in a number of different countries, with clients from different fields, and different scale. Coming from mixed background, she always combines her practical skills with research method as well as academic thinking to her work for a more resolved solution. Kewpie considers herself to be passionate, inquisitive visual communication designer, who believes branding is not only about graphics, but the groundwork and the thinking behind. 

Arup Associates - Ova Arup & Partners
The Royal Society of Medicine 
Bombay Sapphire
Singapore Sports Council - 2015 SEA Games

Using Format