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Oddle is an online ordering platform based in Singapore. The client is a restaurant owner who wants to create an online ordering system that is friendly for not only the customers but also the restaurant owners. The logo concept is 'meals that are one click away', which depicts a mouse in a plate, symbolises that online orders could not be quicker and easier with Oddle.
Initial draft based on a few concepts:
1. Oddle makes online ordering much quicker and easier: Oddle cuts all the middleman and make the business transparent, in this concept Oddle was represented as a wormhole that connects the business directly to customers.
2. Dinner on the clouds: Combining the two visual elements 'Plate' and 'Cloud' to symbolise that one can order whatever they want to eat on Oddle. Which eventually evolves into the next concept.
3. Dinner is just a click away: The 'e' in Oddle, which also represents 'digital' is morphed into a mouse in a plate. It's very straightforward so client liked it a lot.
The website landing page. Showing that Oddle connects the restaurant owners to their customers with their 360 service. As user scrolls down the page, the circle is connected step by step.