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The need for a more efficient scouting process for university sports is something that has become very popular, therefore online platforms where athletes can promote their skills and abilities have become widely used. Passionate, innovative and sporty, targeting both male and female, of the age 13-21, and recruiters. Athlete Base BETA recognises that there are many factors which influence what makes a champion athlete; and has therefore distinguished itself by incorporating physiological/ psychological/ behavioural assessments and a reliance on sport science factors for athletes to promote themselves above just their sporting ability.
It started as a website, but eventually I developed a series of content for the brand - business card, brand guideline, sport books - so the founder could promote their brand to more people.